Brand Halo Calculator
Quantify the marketing value of a physical store by calculating its equivalent media value and customer acquisition savings.
Model Inputs
Location & Traffic
In-Store Funnel
Financial & Marketing Assumptions
Billboard Value
The equivalent ad spend required to achieve the same visibility online.
Total Annual Impressions
50,000,000
Equivalent Media Value
£400,000
Customer Acquisition Value
The equivalent ad spend saved by acquiring new customers through the store.
New Customers Acquired Annually
45,000
Equivalent Acquisition Spend
£2,250,000
Total Annual Brand Halo Value
£2,650,000